I was fed-up spending £120 a month on supplements that I'd forget to take

I was fed-up spending £120 a month on supplements that I'd forget to take

How a frustrated founder created a single daily scoop that simplifies your supplement routine.

 

By Ant Clarke, Founder of Newbeing 

April 2026

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It was 6:45am on a Tuesday.

 

I was standing in my kitchen, lacing up my trainers, trying to get out the door for a run. On the counter in front of me: five large creatine capsules, a vitamin D tablet, a zinc capsule, an NR capsule, and a sachet of electrolytes I had to mix separately in a glass before I could even start.

 

I remember standing there thinking: this is completely ridiculous. I'm spending £120 a month on a routine that feels like a part-time job to stay on top. 

 

Not because any of it was wrong. I'd done the research. The supplements all work - I knew exactly why I was taking each one. But the reality of actually doing it every morning: the cost, the clutter, the handful of capsules, the forgetting half of them when I travelled... it was such an effort to maintain.

It wasn't just me

I was running a men's wellbeing community in London at the time. 

 

When I mentioned my supplement frustration at an event, they all shared the same experience: it was expensive, hard to stick to and generally over-complicated. 

 

We were all trying to do the right thing, but none of us had a clean, simple way to do it.

Why I couldn't just buy something off the shelf

I spent weeks looking for a product that solved this. A proper all-in-one supplement for active men: not a multivitamin full of filler ingredients at token doses, not an overpriced greens powder with dozens of ingredients I didn't need...I couldn't find one.

 

What I found instead was an industry full of products that looked good on a label and didn't hold up to scrutiny:

 

Under-dosed ingredients. Cheap forms of vitamins and minerals that the body absorbs poorly like magnesium oxide. Opaque proprietary blends designed to obscure how little of each ingredient you were getting.

 

The more I looked, the more frustrated I got. And the more convinced I was that no one had actually built the product I was looking for.

So I set out to build the supplement I wish existed

I wanted something that supported my daily energy, training and long-term health. 

 

It had to be easy to stick to, effective and reasonably priced. No unnecessary artificials, no suspect ingredients, just an honest, clean and transparent product that I could take every single day.

 

I spent months going through the clinical literature - what active men over the age of 30 actually need, at what doses, in what forms, for it to work in supporting your daily health.

 

I consulted with formulation experts and nutritionists to refine the ingredient selection and their dosages. 

 

Sixteen ingredients. Every one chosen for a specific reason. Every dose set at the level the research actually supports. Every form chosen for bioavailability, not cost.

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Meet Newbeing

One scoop a day to support your energy, training and long-term health. All done in less than 30 seconds.

 

It replaces nine separate supplements. 

Manufactured in a GMP-certified facility in the UK. Every batch independently tested through the Informed Sport certification programme, which means it's screened for banned substances and suitable for tested athletes.

 

No artificial sweeteners, no colours fillers or binders. 

We use natural lemon and lime flavouring. Free from caffeine, so the energy support comes from the ingredients themselves - not a stimulant spike that drops you two hours later.

Our Formulation

16 ingredients. Effective doses. Third-party tested.

Creatine Monohydrate (micronised)

Dose | 5000mg

We use a micronised form, where the particles are significantly smaller than standard creatine. This results in superior solubility in water and a smoother texture, reducing the "grittiness" often associated with older creatine products.

 

The Benefit: Increases physical performance during successive bursts of short-term, high-intensity exercise.

Nicotinamide Riboside (NR)

Dose | 250mg

A premium B3-precursor for cellular energy (NAD+). We’ve balanced the dose to meet the highest safety standards for daily cellular support.

Vitamin D3 + K2

Dose | Vitamin D3 (2000IU) + Vitamin K2 MK-7 (75mcg)

 

The Perfect Pair. 

 

We use D3 for maximum absorption and superior bio-efficacy, with the MK-7 form of Vitamin K2, which is recognised for its superior bioavailability and extended half-life.

 

Vitamin D Benefit: Essential for the maintenance of normal bones, muscle function, and a resilient immune system.

 

Vitamin K Benefit: Contributes to normal blood clotting and the maintenance of healthy bones.

Electrolyte blend

Dose | Sodium from Himalayan Pink Salt (400mg) + Potassium Chloride (157mg)

 

Calibrated to support the "sodium-potassium pump" at a cellular level.

 

The Benefit: Contributes to normal muscle function, nervous system communication, and the maintenance of healthy blood pressure.

Magnesium Bisglycinate

Dose | 300mg

A "Master Mineral" involved in over 300 bodily processes. We exclusively use the bisglycinate form - a chelated version of magnesium designed for optimal absorption and high gastrointestinal tolerance.

 

The Benefit: Supports normal protein synthesis, electrolyte balance, and helps reduce tiredness and fatigue.

Active B-vitamin complex

We exclusively use "Active" or "Co-enzymated" forms  your body can use immediately.

  • B12 (Methylcobalamin) (25mcg)
  • B6 (P-5-P) (2mg)
  • B5 (Pantothenic Acid) (6mg)
  • Folate (5-MTHF) (400mcg)

 

The Benefit: Contributes to normal energy-yielding metabolism, psychological function, nerve health, and a reduction of tiredness and fatigue.

 

Zinc + copper (Bisglycinate)

Dose | Zinc bisglycinate (12mg) + Copper bisglycinate (1mg)

Carefully balanced to support hormones without depleting your mineral stores.


The Benefit (Zinc): Critical for the maintenance of normal testosterone levels in the blood, fertility, and cognitive function.

Boron

Dose | 6mg

A biologically active trace element often missing from modern diets. We include it to complete this mineral-rich matrix, providing the broad-spectrum mineral diversity found in nature-rich diets.

 

Selenium (Selenomethionine)

Dose | 55mcg

An organic form of Selenium chosen for its superior absorption.
 

The Benefit: Supports normal sperm production (spermatogenesis), thyroid function, and the protection of cells from oxidative stress.

Ginger Extract (5% Gingerols)

Dose | 75mg

Concentrated and standardised for 5% Gingerols - the bioactive compounds responsible for ginger’s functional properties.

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"So good - when I looked at the ingredients and dosages I asked: what's the catch? What's the compromise? How did they get all these ingredients at the right synergistic dosages at this price point? I've checked and double-checked. Newbeing nailed it. My new daily."
 

James G, Verified Review

Thousands of happy customers

Since launching in November 2025, the feedback from our customers has been phenomenal - from Doctors, to Athletes to busy Dads.

 

We've helped thousands of guys to simplify their supplement routine! 

Try Newbeing and get 40% off your first order

Subscribe to Newbeing today and save 40% off your first order, plus you get a free Welcome Kit worth £28.

 

We're so confident you'll love Newbeing, we offer a 30-day money back guarantee if you don't feel the difference. 

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